PrettyOne is an in-house cake studio based in Savannah, Georgia, created by Meg Higginson and Karli Gifford. The brand’s aim is to create magical moments in the kitchen. I was asked to capture the stills from this campaign, which was inspired by the song “Little Bitty Pretty One”. I photographed both the creators, as well as the models with the product, a beautiful cake. The overarching theme is that cake is art, and it delves into key elements of the brand identity. The models and their movements symbolize different elements of the cake and embody the individual expression the brand champions.